Overview

Member-driven innovation is one of the greatest strengths of the cooperative model. A digital suggestion box modernizes the tradition of open feedback, allowing cooperatives to gather, track, and act on member ideas at any time—fueling innovation, improving services, and deepening engagement.
This best practice outlines how to design a digital suggestion program that invites meaningful contributions and delivers visible results.

Core Tactics:

• Choose a simple, accessible platform.
  Options include:
  • Setting up a Suggestion Form on your website
  • Launching a Suggestion Board inside the Principle 6 Collaborative Community
  • Using email submissions with a dedicated “innovation@” inbox
• Frame the invitation thoughtfully.
  Avoid generic language (“Send us your ideas!”).
  Instead, use motivating prompts:
  • “What would make our co-op even better for you?”
  • “How can we better serve your community?”
  • “What new services or programs should we explore?”
• Provide submission guidelines.
  Help members submit focused, actionable ideas by suggesting:
  • A short description of the idea
  • Who would benefit
  • Why it matters to the cooperative’s mission

Create a visible, transparent review process.

• Recognize contributors publicly.
  Even if an idea isn’t adopted, celebrate participation:
  • Monthly “Idea Spotlight” emails or posts
  • Small thank-you gifts or public recognition
• Use accepted ideas to showcase member-powered innovation.
  When an idea is implemented:
  • Feature the member who suggested it
  • Highlight the journey from idea to action
  • Reinforce the cooperative difference: “Innovation powered by our members.”
• Link your suggestion box to broader innovation programs.
  • Encourage member participation in innovation challenges.
  • Incorporate suggestion box insights into strategic planning.

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